Health Care Service Corp. launches Medicare brand

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Health Care Service Corporation has launched its national HealthSpring brand following the company’s acquisition of Cigna’s Medicare business.

In March, HCSC purchased Cigna’s Medicare Advantage, Part D and supplemental benefits businesses, along with a value-based care management subsidiary, for $3.3 billion.

HealthSpring products will be available later this year, following regulatory approvals.

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