The sale was announced in a Sept. 19 news release from UST that does not name BCBS.
The sale is expected to be completed by the end of 2022. Advantasure will keep its offices in Virginia and Michigan.
“Bringing Advantasure into the UST HealthProof family allows us to combine our innovative and consumer-centric platform with Advantasure’s proven solutions expanding our capabilities into the important risk and quality arena,” UST HealthProof CEO Kevin Adams, said.
At the Becker's 5th Annual Fall Payer Issues Roundtable, taking place November 2–3 in Chicago, payer executives and healthcare leaders will come together to discuss value-based care, regulatory changes, cost management strategies and innovations shaping the future of payer-provider collaboration. Apply for complimentary registration now.
