Health system marketers face two urgent mandates: capture digital demand and convert it into patient action. But with AI transforming search behavior and shrinking traditional visibility, standard SEO and paid tactics alone won’t cut it. In this on-demand session, a…
On Demand
Presented by:
Beth Marcus
Offering Manager, Content & SEO, Fathom, an IQVIA Business
CMS is delaying a Medicare Advantage supplement benefits notification rule that was slated to start in 2026. The pause affects MA organizations that would have sent annual notifications between June 30 and July 31 to enrollees about unused benefits, according…
Reducing length of stay isn’t easy, especially when discharge planning is hampered by delayed processes, limited visibility to estimated discharge dates (EDDs) and growing capacity strain. That was the case at Mobile, Ala.-based Springhill Medical Center — until a focused,…
Presented by:
Sharon Barnicle, RHIA, CRCR
Executive Director, Revenue Cycle Springhill Medical Center
Healthcare is changing faster than ever, and patient expectations are evolving right along with it. Today’s patients want care that’s not only high-quality but also personalized, convenient, and digital-first. The challenge for healthcare leaders is staying one step ahead. In…
Presented by:
Ron Galloway
AI Strategist, Healthcare Futurist, Author
Cary Bran
Vice President, Product AI, Insights and Reporting, Reputation
GLP-1 costs have stayed nearly flat in recent years when accounting for rebates, according to an analysis from the Delaware Department of Insurance’s Office of Value-Based Health Care Delivery. Based on this finding, Trinidad Navarro, the state’s insurance commissioner, questioned…
UnitedHealthcare is expecting 78% of its Medicare Advantage membership to be enrolled in plans rated 4 stars or above in 2026. The company told regulators on Sept. 8 that while star ratings data is not yet final, it intends to…
In 2024, nearly 1,700 people in the U.S. died from cancer each day. Many could have benefited from earlier identification, but variable workflows, limited tech integration and care disparities make it difficult to consistently flag high-risk patients. Now, health systems…
Presented by:
Blue Cross and Blue Shield of Minnesota has tapped Erin Barney as president of commercial markets and Jamie Reuter, PharmD, as vice president of pharmacy solutions, according to a Sept. 8 news release. Ms. Barney will supervise strategy and execution…
Structural heart and TAVR programs are rapidly becoming strategic drivers for cardiovascular service line growth. Yet, evolving market dynamics, operational complexity, and the urgency of timely valve care are challenging even the most advanced hospital teams. For many leaders, a…
Presented by:
Michael Rinaldi, MD, FACC, FSCAI
Medical Director, Structural Heart Program at Sanger Heart & Vascular Institute
Thomas A. Draper, MBA, MAACVPR, FACC
Vice President, Wellstar Center for Cardiovascular Care, Wellstar Health System
Jim Kreiner, MHA
Executive Director, Heart Hospital Prisma Health
Health systems are racing to embed AI into clinical, operational and administrative workflows — but few have a blueprint for deploying these tools responsibly and at scale. At Bon Secours Mercy Health, Roper St. Francis Healthcare and other leading systems,…
Presented by:
Donna M. Abbondandolo, MBA, CHC, CHPC, CHIAP, CPHQ, RHIA, CCS
Chief Compliance Officer, Bon Secours Mercy Health
Thomas Flynn, FACHE
SVP, Chief Compliance Officer, Hackensack Meridian Health
Zach Kilburn
Chief Digital Officer, Horizon Health Network
Janell Forget, RN, BSN, LSSBB, CPHRM, FASHRM
AVP Risk Management, UMass Memorial Health
