Why 6 payers recently added nontraditional roles to their C-suites

From several positions focused on health equity to a tech role meant to oversee the CIO, these are six inaugural titles recently added to payer C-suites:

BCBS North Carolina names chief marketing, corporate social responsibility officer
Blue Cross and Blue Shield of North Carolina named Kelly Calabria as its first senior vice president, chief marketing and corporate social responsibility officer, effective Aug. 15. She will be responsible for leading the corporate social responsibility, brand management and marketing division and will focus on addressing social drivers of health, community health equity and environmental social governance to improve members' health.

CVS creates new tech role to oversee CIO
CVS Health, Aetna's parent company, appointed Tilak Mandadi as chief data, digital and technology officer to oversee the CIO and other tech leaders at the company, effective July 25. Companies are increasingly looking for tech leaders above the CIO to focus on long-term strategy instead of day-to-day tasks.

CalOptima names executive director of Medi-Cal, CalAIM
CalOptima named Kelly Bruno-Nelson as executive director of Medi-Cal and CalAIM May 25, a new role focused on oversight of the public agency's main health plan and the California Advancing and Innovating Medi-Cal initiative. CalAIM is a multiyear strategy to transform the state's Medicaid system to become more integrated with social services and create a new delivery system through value-based initiatives and payment reform.

Priority Health names 1st vice president of employer solutions products
Priority Health appointed Alicia Coronas as its first vice president of employer solutions products May 17. She will focus on the development and execution of a multiyear strategy for all commercial group markets, innovative products and programs to drive differentiated value to employers and members.

Denver Health names first chief impact officer
Denver Health named Lorena Marquez Zimmer its first chief impact officer, effective May 16. She will lead the payer-provider's Center for Equity, Diversity and Opportunity, including growing economic opportunities for Denver Health staff, the Denver community and allowing Denver Health to better address social determinants of health. She will also be tasked with growing the new Workforce Development Center and will oversee the Office of Health Equity.

Priority Health appoints first vice president of population health, health equity
Priority Health named Shannon Wilson its first vice president of population health and health equity April 20. The Grand Rapids, Mich.-based nonprofit payer said the new role was needed because of "the growing and critical need for health equity and better understanding" of its populations.


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