Regence BCBS Oregon names market president

Regence BlueCross BlueShield of Oregon has named Michael Cole as market president, effective Sept. 8. 

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Mr. Cole will oversee strategy and growth for the health plan serving nearly 1 million individuals, according to an Aug. 29 news release.

Previously, he was president of Aetna’s North Atlantic territory, which includes New England, New York/New Jersey, Keystone and Capitol markets. He was also formerly president of the Aetna Keystone market, which includes Pennsylvania, Delaware and West Virginia.

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