Regence BCBS Oregon names market president

Regence BlueCross BlueShield of Oregon has named Michael Cole as market president, effective Sept. 8. 

Mr. Cole will oversee strategy and growth for the health plan serving nearly 1 million individuals, according to an Aug. 29 news release.

Previously, he was president of Aetna's North Atlantic territory, which includes New England, New York/New Jersey, Keystone and Capitol markets. He was also formerly president of the Aetna Keystone market, which includes Pennsylvania, Delaware and West Virginia.

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