Humana has named David Dintenfass as president of enterprise growth, a new role responsible for growing and retaining customers.
According to a Jan. 25 news release, Mr. Dintenfass will focus on driving long-term growth in the Medicare Advantage market. He joins Humana from investment services company Fidelity, where he was vice president and head of products and emerging growth markets.
"As we work to make healthcare easier and improve patients' health, we need a cohesive, multi-year strategy that evolves how we think about attracting new customers and importantly, how we keep them," Humana CEO Bruce Broussard said.
Mr. Dintenfass' hiring was announced as the company reported steep losses from rising Medicare Advantage costs. The company's executives said they plan to prioritize improving margins in the Medicare Advantage business over growing membership in the coming years.