Elevance, Highmark appoint chief marketing officers

Highmark Health has promoted Craig Riner to executive vice president and chief marketing officer, and Elevance Health has named its chief strategy officer, Kyle Weber, as interim CMO.

Mr. Riner will oversee marketing, brand experience, advertising and customer engagement across the entire organization, including Highmark's insurance division and Allegheny Health Network, according to a March 26 news release. Prior to joining Highmark in 2016, he was VP of marketing at Rite Aid.

Mr. Weber wrote March 21 on LinkedIn that he was appointed as interim CMO at Elevance, in addition to his role as CSO, following the departure of Bill Beck.

Copyright © 2024 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.


Top 40 articles from the past 6 months