Blue Cross Blue Shield of Massachusetts has named David Corkum as its new chief commercial officer.
In his new role, Mr. Corkum will lead the company's sales and product, brand management and marketing, along with the development of medical, specialty and health engagement products, according to a June 6 news release.
He most recently served as executive vice president of commercial markets and chief growth officer at CareFirst BCBS. He has also held leadership positions at BCBS Minnesota and Aetna.