BCBS Association names VP of brand strategy

The Blue Cross Blue Shield Association has named Sondra Imperati as vice president of brand strategy.  

Ms. Imperati will manage BCBS brands worldwide, provide leadership on research and data analysis for brand insights, and create marketing, positioning and customer experience strategies to support the brand, according to a May 30 news release shared with Becker's.

Previously, she served as director of brand strategy and integrated marketing at Excellus BlueCross BlueShield.

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