According to a Feb. 1 news release, the campaign will include customized mailers, interactive voice response calls, text messages, social media, digital advertisements, posters and marketing at cultural and community events.
“We greatly appreciate the efforts of our state and local government partners who are working to ensure current Medi-Cal beneficiaries across the state are able to maintain their benefits or identify other appropriate means of coverage,” Ramiro Zúñiga, MD, vice president and medical director at Health Net, said in the news release.
States can begin the process of unwinding Medicaid’s continuous coverage requirements as soon as Feb. 1 and must begin the process by April.
At the Becker's 5th Annual Fall Payer Issues Roundtable, taking place November 17–19 in Chicago, payer executives and healthcare leaders will come together to discuss value-based care, regulatory changes, cost management strategies and innovations shaping the future of payer-provider collaboration. Apply for complimentary registration now.
