- This is America’s Health Insurance Plans’ first brand update since its formation in 2003. The organization will now be known by its abbreviation, AHIP, and its new tagline is “Guiding Greater Health.”
- Updates to the logo and tagline are intended to show the organization’s commitment to inclusion.
- AHIP CEO Matt Eyles said the brand update comes “after a year filled with unprecedented challenges and loss, and at a time when reliable health coverage has never been more important.”
- The update is intended to reflect the organization’s emphasis on collaboration and innovation.
- Its new mission statement mentions a focus on mental and physical health advancement.
At the Becker's 5th Annual Fall Payer Issues Roundtable, taking place November 2–3 in Chicago, payer executives and healthcare leaders will come together to discuss value-based care, regulatory changes, cost management strategies and innovations shaping the future of payer-provider collaboration. Apply for complimentary registration now.
