Three things to know:
1. Mr. Serota joined BCBSA in 1996, and became president and CEO in 2000.
2. Of his retirement, Mr. Serota said in a prepared statement: “I am honored to lead the Association and support the 36 Blue Cross and Blue Shield companies and the 107 million Blue members who count on us to be there when and where they need us. I am eager to continue the important work of improving the health of all Americans — and ensuring a seamless transition to the next leader of the Association.”
3. The board has begun searching for a new CEO.
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