The fastest-growing BCBS Medicare Advantage plans | 2025 

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Blue Cross Blue Shield plans accounted for around 30% of Medicare Advantage enrollment growth in 2025, according to an analysis from Chartis. 

The healthcare consulting firm published a report analyzing CMS Medicare Advantage enrollment data March 25. 

Overall, MA growth slowed in 2025 compared to previous years. The program added 1.3 million members, a 3.9% increase from 2024, when enrollment increased by 7% year over year. 

Blue Cross Blue Shield and nonprofit plans accounted for 45% of enrollment growth in 2025, a higher share than previous years. Previously, these plans accounted for around 15% of enrollment growth, according to Chartis. 

BCBS plans added 400,000 MA members for 2025. Here are the five plans that saw the largest growth: 

  1. Blue Cross Blue Shield of Michigan: 80,000 
  2. Highmark: 58,000
  3. Horizon Blue Cross Blue Shield: 56,000
  4. Blue Cross Blue Shield of North Carolina: 33,000 
  5. Blue Cross Blue Shield of Minnesota: 23,000

Read the full report here

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