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Payer

Among its competitors, Indianapolis-based Anthem has the most room to improve its profit margins and earnings and could increase its earnings by a potential 30 percent — making the payer "the best play in an underappreciated industry," Barron's reports.

Blue Cross and Blue Shield is the oldest payer group in the U.S., consisting of 36 independent, locally operated franchises that collectively make up the Blue Cross Blue Shield Association.

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