Centene consolidates Medicare arms under refreshed Wellcare brand

Wellcare, a Centene subsidiary, announced its refreshed brand, which now places all of Centene's Medicare Advantage offerings under one roof. 

The revised Wellcare now consolidates various Medicare brands — including Allwell, Health Net, Fidelis Care, Trillium Advantage, 'Ohana Health Plan and TexanPlus — under one name, according to the Sept. 1 announcement

 "We are delighted to share our new refreshed Wellcare brand, which is part of our larger corporate strategy to transform and modernize how we engage with our Medicare members about their health," said Suzy DePrizio, Centene's senior vice president and chief marketing officer.

The move comes with a reimagined Wellcare brand, including a new logo and a centered, straightforward tone that focuses on being modern, optimistic and hassle-free, according to the announcement.

Copyright © 2023 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.


Featured Webinars

Featured Whitepapers

Top 40 articles from the past 6 months