BCBS plans launch food delivery service in Chicago, Dallas

Health Care Service Corp. and the Blue Cross Blue Shield Institute launched a food delivery service in areas known as "food deserts" that lack access to affordable and fresh foods.

The foodQ delivery service aims to improve health outcomes, especially for people with diet-related chronic conditions, through improving hospital admission and emergency room visit use. During a six-month pilot, foodQ will deliver food in 25 Chicago ZIP codes and 15 Dallas ZIP codes where HCSC has health plans.

The service is available to anyone, regardless of insurance status or plan. Through the foodQ website, customers can select a lunch or dinner option, enter their payment information and choose a date and delivery time for the meal.

By subscribing to the service for $10 a month, customers can get free delivery and a buy-one-get-one option for each meal. Otherwise, each meal costs $10 plus $6 for delivery.

The pilot has already begun in Chicago and will start in Dallas in April. HCSC and the BCBS Institute will track the foodQ service and assess any link between it and hospital and emergency room visits.

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