Blue Cross Blue Shield subsidiary partners with WebMD

BlueCross BlueShield of Western New York partnered with WebMD Health Services, part of WebMD Health Corp., to launch a website.

Advertisement

The wellness website, to be called MyBlueHealth, will allow employees in BCBS of Western New York’s employer-based plans to access health-based incentives. The website will also be able to integrate with employees’ wearable fitness devices.

MyBlueHealth will be available for 85,000 employees whose employers use BCBS of Western New York’s wellness programs.

More articles on payers:
Arizona Medicaid work requirements approved
Hackensack Meridian drops ER copays, deductibles for government workers
76% of physicians oppose New York City mayor’s healthcare for all plan, poll finds

Advertisement

Next Up in Payer

Advertisement

Comments are closed.