Six health insurance brands are among Newsweek's top 604 corporate brands in America.
Newsweek, in partnership with Statista, surveyed more than 24,000 U.S. customers who made purchases, used services, or gathered information about products or services over the last three years.
The survey asked about brands across 156 categories from June to July 2024. The final assessment and rankings were based on a brand's joy of use (value for money, reliability, and overall user experience); customer service (quality of communication, professional competence, range of services, customer focus, and accessibility); and trust (brand image and overall customer trust).
The top 3 to 5 brands receiving the highest scores in each category were included in the final rankings.
Best health insurance brands in 2024:
Kaiser Permanente: 85.27
UnitedHealthcare: 83.09
Humana: 81.33
BCBS: 81.21
Best supplemental insurance brands in 2024:
Aetna: 89
UnitedHealthcare: 85.80
Mutual of Omaha: 84.68
BCBS: 83.53