Texas startup HMO targets small businesses, entrepreneurs

Austin, Texas-based health maintenance organization Vista360health is tailoring its plans to individuals, entrepreneurs and small businesses for 2017 coverage.

The startup payer reemerged to serve a hyper local central Texas market following its 1994 inception. It relaunched and based its services in Austin to serve the city's growing number of entrepreneurs and small businesses. The off-federal exchange plan offers free 24/7 telemedicine communication with physicians, among other services.

"People know the name of their coffee shop barista but they barely have a relationship with their health plan," Vista360health President Sharon Alvis said in a prepared statement. "Our model is simple — offer an extensive network of high quality providers, affordable health plans and focused attention on our members." 

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