Priority Health, an insurer based in Grand Rapids, Mich., launched a primary care plan for members who want more online interactions with providers.
Members with the MyPriority Telehealth PCP plan will have a primary care physician assigned to them through Doctor on Demand, and all visits will take place virtually. If a member wants to seek care in an office setting, they will need a referral from their virtual physician. Emergency care is exempted from the referral requirement.
While the plan is virtual-first, members will still have full coverage for preventive care and access to lower prescription copays and chronic disease management, Priority said.
The plan goes into effect Jan. 1.