Bloomfield, Conn.-based Cigna International's new health insurance ads — aimed at global travelers — represent the insurer's first solely digital ad campaign, Campaign Magazine reported.
"Cigna, together all the way" marks the end of a series of videos reenacting actual healthcare cases in Hong Kong, Indonesia, Thailand and Spain. The campaign reflects consumers' desire for greater choice and flexibility, DJ Choi, CMO of Cigna International Markets, said. He also said specific countries were selected for the campaign based on their high level of digital saturation and global travelers.
Ads have been launched in Thailand and will soon be released in Hong Kong, according to the report. The campaign will run through fall.
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