Anthem's chief information officer, Anil Bhatt, is working with Google Cloud to create a synthetic data platform that will help the company detect fraudulent claims and provide more personalized care to members, according to The Wall Street Journal.
By using algorithms and statistical models, the partnership aims to create 1.5 to two petabytes of synthetic data that includes medical histories and claims. The central goal is to then validate and train AI algorithms to process large quantities of that data and reduce privacy issues around it.
"More and more … synthetic data is going to overtake and be the way people do AI in the future," Mr. Bhatt told the Journal.
Anthem started using Google Cloud's data analytics and AI offerings last year to help the company focus on the complete history of its members' healthcare. Though the payer currently uses AI for fraud detection purposes, the new synthetic data platform will expand those capabilities and offer more personalized care through medical interventions and abnormality detection in the future.